Thursday, October 16, 2008
How is your Organization Structured for Today’s Economy?
Businesses with structure-driven configurations buffer themselves from the need to change. In many ways they resemble a closed system and will use politics to capture key environmental resources. Organizations that can ignore the environment either reside in stable markets or have market power and resources to resist pressures to change. Uncertainty is reduced by pursuing routinization, standardization, and formalization. Performance in structure driven organizations is usually measured against internal standards like cost. Ironically, structure can also serve as a major factor in extreme open and flexible structures where rich organizations are well-adapted to their environment or operate in an unchanging setting.
Organizations with high structural influence may confine themselves to existing and predictable market niches. The choice of strategy is limited to adherence with specified power distributions, inviolate rules, and procedures with specific modes of interaction. Innovation and differentiation are rare, as norms of efficiency would be pursued. Managers within a structural influence are comfortable with existing functions and will have very little personal discretion. This uniformity reinforces the status quo.
There are five common ways to structure an organization: function, geography, product, customer, front-back hybrid.
Function
The functional structure is organized around major activity groups. It provides advantages in knowledge sharing, specialization, leverage with vendors, economics of scale, and standardization. This structure is most effective for managing a single product or service line and can create barriers between different functional areas. Each area tends to develop a unique perspective that can make collaboration difficult. Functional organizations operate most effectively in small companies, businesses with little diversity in product, or markets that don’t compete based on speed. Common criteria: single line of business, small, core capability requires depth of expertise in one or more functional areas, product diversity or fast product development cycles not critical, common standards important.
Geographic
A geographic structure is organized around physical locations. It provides the advantage of local focus because power is given to the regional manager but slows down response time when a global solution is needed. Common criteria: high cost to transport, service delivery on-site, proximity to customer for delivery or support, local perception.
Product
The product structure is organized around product divisions. It can evolve from a functional structure when a company diversifies and each line is large enough to support its own production. This structure has the advantage of a product development cycle, product excellence, and a broad operating freedom. Its challenges lie in divergence issues, duplication, lost economies of scale, and multiple customer points of contact. Common criteria: product features or being first to market is important, multiple products are produced for separate market segments, short product development time is an advantage; products have short life cycles, the organization is large enough to achieve the minimum efficient scale required to duplicate functions.
Customer
The customer structure is organized around major market segments. It provides customization, relationships, and total solutions. Difficulties arise in divergence, duplication, and scale. Common criteria: important market segments where buyers have strength, customer knowledge provides an advantage, rapid customer service and product cycle times are required, the organization is large enough to achieve the minimum efficient scale required to duplicate functions.
Front-Back Hybrid
The front-back hybrid structure contains elements from the product and customer structures. It allows for product excellence at the back end while increasing customer satisfaction at the front end. This structure is best for large organizations that have multiple product lines and segments, serve global customers, need to maximize both customer and product excellence, and have managers capable of managing complexity. The front-back hybrid has several advantages, such as a single point of interface for customers, cross-selling, value-added systems and solutions, product focus, and multiple distribution channels. The complexity of the design can overwhelm an organization.
What Else is Important?
The size of an organization is another aspect for structural decision-making. Small organizations tend to have flat, simple, structures. They cannot afford to duplicate functions, so a functional structure will be most efficient. As an organization grows, it will have the resources to specialize its products and services by market or industry. This usually happens when an organization’s volume increases to a point where they hit the break-even point. The size of an organization does not change the design process, only the number of iterations in the process. For example, a one hundred person firm may only have one level of design. The resulting units will not be large enough to be structured more than one level further.
Every organization experiences the pulls that underlie their structure: pulls to centralize by top management, pulls to formalize by the technostructure, pulls to professionalize by the operators, pulls to collaborate by the support staff, and pulls to divide by the middle line managers. Since organizations tend to configure around the pull that dominates, structures can serve as a tool for diagnosing the problems of organizational design.
How is your organization designed and structured? Is the structure the dominate influence on how things get done? Maybe leadership or environment is more important. Does your organization have the right structure to grow and expand? What could change?
Thursday, October 9, 2008
Is Your Organization Influenced by the Environment?
Environment is usually a dominant influence for small firms in highly competitive environments with few resources, and midsized firms in uncertain situations. In this scenario, there is little potential for product differentiation and few barriers to entry. Small profit margins lead to simple, centralized, cost efficient strategies that can respond quickly to changing markets. In an unstable economy, more organizations will move towards environmental influence when there is an increase in external uncertainty. They will only move away from environmental influence when their company accumulates sufficient market power through size, differentiation, vertical integration, and diversification.
According to the book, Structure in Fives: Designing Effective Organizations, there are 4 types of structures found under specific environmental conditions. Simple, stable environments result in organizations that rely on standardization of processes and centralization for coordination. Complex, stable environments lead to decentralized structures that coordinate through the standardization of skills. Dynamic, simple environments rely on flexible, organic structures while remaining centralized. Dynamic, complex environments have decentralized organizations so managers or specialists can understand the issues. The structure provides flexibility so the firm can respond to unpredictable changes. Extreme hostility in the environment will drive organizational types to temporarily centralize their structures.
There are seven external categories that can influence an organization and affect their bottom line:
- Economic - inflation, interest rates, employment, incomes
- Social - births, housing, population trends
- Cultural - consumer values, safety, needs, beliefs
- Resources - materials, labor, credit, investors
- Government - laws, regulations, contracts, trade
- Political - policies, tariffs, taxes, elections
- Industry - competitors, prices, technology, markets
Supporters of environmental influence suggest that organizations must adapt to their surroundings because constraints determine which forms of strategy and structure are practical. The environment, as a cause, imposes uniformity by extinguishing organizations that ignore it. It is assumed that gross departures from industry standards will lead to failure. This position is held by many traditional contingency theorists and industrial economists.
Environmental scanning can provide the information needed to strategically plan for change. In a study of 20 nondiversified companies, profitability was greater when executives had an accurate perception of industry volatility. A study of 65 organizations concluded that active participation by top leaders in monitoring the external environment was associated with a more accurate perception of the market.
When the environment is a major influence, organizations should develop intelligent systems that scan for threats and opportunities. Here are some questions likely to be important to your organization in these hard economic times:
- What do clients and customers need and want?
- What is the reaction of clients and customers to the organization’s current products and services?
- Who are the primary competitors?
- What strategies are they pursuing?
- How do competitors’ products and services compare to ourorganizations products and services?
- What events affect the acquisition of materials, energy, information, and other inputs used by our organization to conduct its operations?
- How will our organization be affected by new legislation and by government agencies that regulate its activities?
- How will new technologies affect our organization’s products, services, and operations?
- How will our organization be affected by changes in the economy?
- How will our organization be affected by changing population demographics?
- How will our organization be affected by international events?
There are several guidelines leaders can use to monitor the external environment. First, identify the relevant information that needs to be gathered. Look for timely information about specific sectors of the environment on which the organization is most dependent and for competitor performance. Second, use multiple sources of relevant information. For example, informal network contacts, journals, newsletters, trade and professional publications, and government reports can help avoid biases. Interpretations are likely to be more accurate if many people are involved in the process. Third, learn what customers want and need. Market surveys are a common source of information. Fourth, learn about the products and services of competitors. This information provides a basis for evaluating your own organization. Fifth, link environmental information to strategic plans. Use the information to measure the relevance of current goals.
Wednesday, October 1, 2008
What Type of Leader Are You? Leadership Influence in the Organization
The term leader is defined in Merriam-Webster’s Collegiate Dictionary as “a person who leads.” The definition suggests that a leader must help the organization choose a path by developing a plan, then motivate people to follow that plan. James Gardner, author of On Leadership, magnifies this premise, “The two tasks at the heart of the popular notion of leadership are goal setting and motivating” In reality, leaders are more multidimensional, with each having a unique pattern of attributes. An observation made by Bennis years ago rings true today:
Always, it seems, the concept of leadership eludes us or turns up in another form to taunt us again with its slipperiness and complexity. So we have invented an endless proliferation of terms to deal with it… and still the concept is not sufficiently defined.
Underlying much of the research on executives is an interest in discovering how much and in what ways they influence the organization. When leadership is a major influence, it emphasizes the impact of a CEO’s behavior, goals, talents, drives, emotions, and fantasies on the organization. McClelland argues that leaders with a high need for achievement attempt to control their organizations while pursuing ambitious strategies. Miller and Droge show that a CEO’s need for achievement in a small firm was an important predictor of organizational structure. High achievers tend to like centralized power and will set up control systems and formal procedures to obtain feedback on performance. A CEO’s flexibility gives rise to niche strategies, informal and simple structures, intuitive decision-making, and risk-taking. In addition, a CEO’s perceived ability to persuade strongly influences organizational innovation, and pro-activeness.
A strong leadership influence is usually more prevalent in the birth phase of a business cycle. It also includes firms that are often small and run by the owners who make the key decisions. Movement towards a major leadership influence might occur when past leader successes elevate power, charismatic leaders hire like-minded managers, CEO’s are also owners, or hiring policies discourage dissent. Movement away can be influenced by a leader’s departure, performance problems that erode a leader’s credibility, a public offering, or takeover.
There are several avenues in determining the effects of leader influence. One way is to assess competing leadership values and trade-offs. For example, task requirements, such as efficiency, productivity, and investment, sometimes conflict with the desires or concerns of employees. Structured work may increase efficiencies, but this less flexible environment will make it difficult to implement changes in strategy. Efficiency is easier to increase when the environment is stable and there is less need to innovate products and services. The more volatile the environment, the more important it is to be adaptive. Leaders who deal with internal and external stakeholders will also need to weigh incompatible demands, such as, should profits increase at the expense of social responsibility? A leader is responsible to find some balance.
Leadership models can also help us to understand a leader’s organizational influence. Bolman and Deal, in Four Framework Approach, suggest that leaders display behaviors in one of four frameworks: Structural, Human Resource, Political, or Symbolic. Each requires a specific organizational setting to be successful. In the structural framework, the leader is detail oriented and focuses on configurations of structure, strategy, environment, implementation, experimentation, and adaptation through a thorough analysis. This framework is very effective during reorganization or change efforts. The human resource framework describes a leader who believes in the people and provides support and empowerment. This leader is visible, accessible, and shares information to move decision-making downward. In some organizations, the leader would be seen as a pushover. Leaders of a political framework clarify what they want and assess the distribution of power and interests. They use persuasion, negotiation, and coercion, if necessary, to achieve their goals. In the wrong environment, these leaders appear manipulative. In the symbolic framework, leaders view organizations like actors view a stage. Experience is framed through interpretation and used to communicate a vision. This type of leader can be very inspiring or appear all “smoke and mirrors”. Leaders should be conscious of all four approaches, even when one approach is preferred.
Dr. Bruce Winston of Regent University provides an excellent audio presentation on eight types of leaders:
• Despotic Ruler
• Benevolent Dictator
• Paternalistic Clan Chief
• Democratic Official
• Absentee Leader
• Transactional Leader
• Transformational Leader
• Servant Leader
Visit http://media.regent.edu/schlead/leadership/leadership_leader_follower.wma to listen to the presentation.
In summary, leaders establish goals, assumptions, policies, strategies, and accepted norms of behavior. They usually recruit and promote managers who conform to their own values and expectations. While a leader’s influence is evident in all organizations, it will apply more to small, highly centralized firms, or young, owner run businesses, and can increase with tenure. In your organization:
- What type of leader is in control?
- What type of leader do you see yourself as?
- Did you see a relationship between how the various leaders interacted with their followers and what structure might be best suited for the organization?
- What can you do to create a more leadership friendly environment?
Wednesday, September 24, 2008
The Configuration Approach: Organizational Strategies
In his doctoral thesis at Carnegie Mellon University, Pradip Khandwalla uncovered that organizations function effectively by putting different characteristics together in complementary ways. His arrival at McGill University’s Faculty of Management in the early 1970’s, stirred interest in the configuration approach. This resulted in Mintzberg’s two books on the subject, one about structure, and the other on power relationships.
In 1971, a major research project began at McGill that tracked strategies of various organizations over thirty to fifty or more years. Distinct stages were identified in the histories of the organizations. These stages sequenced themselves and four main patterns emerged: periodic bumps, oscillating shifts, life cycles, and regular progress (Mintzberg, Ahlstrand, and Lampel 306, 310).
Danny Miller, initially affiliated with McGill University, wrote a doctoral dissertation using published studies of companies to pattern ten archetypes of strategy formation; four failures and six successes. His work integrated different attributes of organizations and covered a combination of large samples and specific firms. Later, Miller and Friesen describe the concept of organizational change as quantum, as in viewing the changing of many elements concurrently, rather than piecemeal, which involves changing one element at a time. Miller indicates that success within organizations is often achieved by exploiting the strategies already in place. When the configuration gets out of sync, a strategic revolution has to take place where many things change at once. The company will try to leap to a new stability as quickly as possible (Mintzberg, Ahlstrand, and Lampel 312-314).
In another published study about configuration in strategy and structure, Chandler identified four stages in a firms’ life cycle after researching the evolution of the large American industrial enterprise.
- Initial acquisition of resources
- Establishment of functional structures
- More growth and diversification
- A second shift in structure
Large firms now usually concentrate on core competencies. Together with Chandler’s stages, this suggests oscillating cycles of control and release (Mintzberg, Ahlstrand, and Lampel 317-318).
Background
The configuration approach is characterized by terms such as holistic, universalistic, integrative, and systemic. This stance asserts that the parts cannot be understood in isolation but order emerges from the interaction of the whole (Meyer, Tsui, and Hinings 1178). It focuses on the mutual influence of four variables: leadership, environment, structure, and strategy. Think of these elements as the causes, and the organizational design as the effect. While each is likely to have a role in all configurations, most often one influence will dominate (Miller 686).
This school of thought suggests that for a period of time, the organization will adopt a structural form, matched within some type of context that causes particular behaviors to give way to a set of strategies (Mintzberg, Ahlstrand, and Lampel 305). Organizations will alternate between equilibrium and disequilibrium. Change, as episodic, occurs in rapid transformations from one stable state to another. Transitions between the four influences may happen during the course of a firm’s life cycle, but organizations will change easier within their major influence and original theme. For example, a bureaucratic firm may strive for more standardization. Destroying an old configuration to build a new one is a disruptive undertaking. Such a move requires significant incentives. The most common changes are due to serious performance declines, or replacement of top management (Miller 698).
The configuration approach shares many elements of chaos theory such as, disorder, instability, and nonlinear relationships. It embraces the concept that certain patterns are within systems of apparently random behavior. It accommodates equifinality because there is more than one way to succeed in each setting but cohesive configurations reduce the number of ways the elements combine. This allows for some commonality between organizations, especially between structure types and strategies (Meyer, Tsui, and Hinings 1178-1179).
Works Cited:
Meyer, Alan, Anne Tsui, and C.R. Hinings. “Configurational Approaches to
Organizational Analysis.” Academy of Management Journal 36.6 (1993): 1175-1195.
Mintzberg, Henry, Bruce Ahlstrand, and Joseph Lampel. Strategy Safari. New York: Free Press, 1998.
Wednesday, September 17, 2008
Social Isolation in the Virtual Community
Although sociologists differ on what community means, there are two concepts universally agreed upon to constitute its existence. They refer to a commonality of location and a commonality of interest. Considering virtual employees work at least part of the time in separate locations, this definition indicates that building a virtual community brings unique challenges. Without daily interaction, a common workplace, and a sense of identity, virtual personnel can feel disconnected and isolated. These workers repeatedly report concerns about being “out of sight, and out of mind” from their organization.
As virtual employees are isolated from their colleagues, they lose opportunities to benefit from other people’s ideas and experiences. The synergy that teams experience as they interact within community is lost when community is not established in cyberspace. This can easily discourage employees from participating in virtual programs and hinder the progression of any telework program.
Consequently, virtual organizations can also lose social cohesion, which refers to situations in which individuals are “bound to one another by common social and cultural commitments”. This results in a loss of individual loyalty to common norms, values, and interdependence that arise from shared interests and individual identification within the group. An employee’s identification to the organization provides a psychological link referred to as “strength of members.” This indicates the degree to which employees are motivated to fulfill organizational needs and goals, their willingness to display organizational citizenship, and their tendency to remain in the organization.
The costs of social isolation are too great to be ignored. The entire virtual work program is weakened as personnel fear losing their identity and distinction. Some feel their contributions may end up in a company’s database to never be associated with its contributor. Other’s have asked themselves, “If my hard earned experience, knowledge, and wisdom can no longer be traced directly back to myself, what future will I have in a Knowledge Economy?” Ultimately, employees may decide to terminate their participation within a virtual environment.
Similar to the days of the Industrial Revolution, today’s managers must learn how to lead within the context of newly established communities. Isolation and potential loss of identity among colleagues inhibit many people from taking advantage of telecommuting and virtual teams. Social isolation requires managers to rethink their methods of leading within today’s on-line community.
So how do leaders ensure that social relationships and commitments are maintained, and that social isolation does not occur within the virtual environment? One way is to understand the personalities, gifts, and styles of virtual employees and their leaders. Another way is through organizational design of a socio-technical system. To accomplish this:
1. Set boundaries to define the overall limits of permissible action by a follower, but use these boundaries to give team members freedom to work, rather than directives from management.
2. Manage the boundary between the system and the environment.
3. Communicate with followers on a continuous basis by email, conference calls, and instant messaging. Instead of relying on unplanned contact in physical third places, members of communities must seek out companions in personal spaces created through the use of new communications technologies. Many tools are available for this, including Blackberry™ devices, free conference call websites and Skype.
4. Hold face-to-face meetings in order to build higher levels of trust and communication. People who fail to communicate cannot compose a common culture and are not, therefore, a community. If meaning is lost in transition from speaker to addressee, then community is lost. In addition, conducting meetings, at least annually, enables leaders to facilitate teambuilding activities with their constituents.
Using these methods within a socio-technical design context will mitigate or eliminate many problems related to feelings of isolation brought on by virtual environments. As communication and change are inevitable and move at an accelerated pace, leaders within virtual communities must work toward acquiring the competencies needed to maintain a sense of cohesiveness despite location.
Wednesday, September 10, 2008
The Changing HR Structure: Leadership, Foresight, & Strategy
The new HR professional performs transformational work that involves knowledge management, foresight, and strategic redirection and renewal. Knowledge programs evaluate and manage the process of accumulation, creation, and application of intellectual capital. Foresight is used to plan for the future. According to Edward Cornish, those who study the future concentrate on three areas. First, they believe that the world and all its systems and inhabitants are interconnected and dependent on each other. Second, they are focused on time as a critical force and believe that to change the course of events, one has to begin now. Third, ideas of the future are paramount for improving the lot of humankind. Knowledge management and foresight are both used in the strategic processes. Strategy-making involves capturing data from all sources, including insight, internal and external material, and then synthesizing the learning from that data into a direction for the business to pursue. It encompasses projecting knowledge into a future state of existence. These skills allow HR leaders to act as consultants in the advancement of state of the art systems and processes for use within the organization, and to help business unit line executives strategically address and forecast staffing needs.
There is a two-way relationship between human resource planning and companywide strategic planning. Human resource planning helps the organization create a feasible strategy that makes sure people are available with the appropriate skills to pursue the firms’ strategic objectives. It identifies gaps between staffing needs and current or projected demographics, determines the strategy for recruiting, retaining, or retraining critical talent, and monitors those strategies to ensure alignment. According to Raymond Noe, from his book, Employee Training & Development, “human resource planning includes the identification, analysis, forecasting, and planning of changes needed in the human resources area to help the company meet changing business conditions”. Planning allows a company to anticipate the movement of employees due to turnover, transfers, retirements, or promotions. Rapid technological advances can cause serious mismatches between the jobs available and the number of people with the necessary skills to fill those jobs. Strategic HR matches employee skills with other positions in the organization when necessary and provides training to prepare employees for increased responsibility or predicted job opportunities.
Since strategic staffing involves forecasting the supply and demand of appropriate human resources for the organization, planners must understand the external business environment and the trends that occur within it. In an article called, “Workforce Planning: The Strategy Behind Strategic Staffing,” Christina Morfeld suggests using a four-step model to staff strategically.
1. Supply Analysis: Identify the demographics and competencies of your current workforce by examining attrition statistics, including resignations, retirements, internal transfers, promotions, and involuntary terminations. A skill inventory that captures information on each employee’s knowledge, skills, abilities, education, experience, and compensation history can address changing needs.
2. Demand Analysis: Forecast the competencies that will be required by the company’s future workforce to be successful. Review internal and external influences to predict how the nature of the work will change. These include reviewing the business mission, strategies, goals, legislation, economic conditions, technological advances, and market competition. Scenario planning is an effective way to systematically evaluate these variables by answering the question, “What would happen if…?” They may also be developed through the use of back-casting.
3. Gap Analysis: Compare the supply and demand data collected during steps 1 and 2. The results determine skill surpluses, skill deficiencies, and help pinpoint who is at risk.
4. Solution analysis: Develop strategies for closing the gaps identified in step 3. Identify ways to build skills that are in short supply and reduce those that are overly abundant in relation to the organization’s projected needs. Focus on optimizing the current and future workforce.
Strategic human resource planning drives the other human resource management functions by providing a framework for policies and programs such as compensation and training. The process is used to determine how people will be hired and used in the firm as it considers:
· Tasks and responsibilities that are tied to business goals
· Competencies and skills necessary to produce outstanding performance
· Which combinations of resources are most productive
· Tools designed to make the better hiring choices
A strategic staffing plan that is carefully designed and executed transforms hiring practices to align with the organization’s human capital and strategic goals. These methods improve employee utilization and the company’s overall effectiveness and competitive positioning.
In concluding, we must realize that job markets today are about variety, choice, and change. HR professional’s that think like futurists and take a strategic approach to designing organizational structures can lead their company into a new era. This involves the continuous process of futures fluency; gathering data to monitor changes, accessing the implications of change, imagining alternative futures, envisioning ideals, and planning. The success of future American corporations relies on the development of systems and practices that attract, retain, and develop a skilled, educated, and talented workforce.
Wednesday, September 3, 2008
Decisions: How do you make them?
Some workplace decisions may require a certain level of confidentiality. In such circumstances, it may be beneficial for a leader to hire an external coach. Coaching can help leaders make more effective decisions by considering unrecognized variables and working through the consequences of different scenarios. If coaching is not an option, here is a tool to get you started in making better decisions.
When I was a child I used to love to draw nature pictures. Most of my pictures had the sun in them. I would draw a circle and then draw straight lines coming out from the edge of the circle all the way around the perimeter (OK, I still draw the sun like that). I want you to grab a piece of paper and draw about eight suns on it. Make the suns fairly large and spread them out. Now, think of a decision you recently made. What action did you decide to take? At the top of the paper write, “If I take this action, how will it effect………” In the middle of each sun, write one of these words or phrases: me, my employees, my department, other departments, the company, customers, vendors, and environment. If you have eight suns, each with one of the eight words of phrases written in it, you are now ready to record your bright ideas. Starting with the ME sun, record on the spokes or straight lines all the ways your plan of action affects you. Then move to the EMPLOYEE sun. Record on the spokes or lines all the ways your plan of action affects your employees. Repeat the process for each sun. Record both the good and bad. There are always two sides to every story. If you need help discovering both sides, engage others in the process to help you. Once you are done with the exercise, read over it and ask yourself some questions. Is your plan of action still as good as you thought it would be? What needs to change? What other actions might be more feasible or cause less damage? How can you make your decision even more effective?
I hope you have a better understanding about the importance of thinking your decisions through. Our actions usually touch others in some way that we may not be aware of. The question becomes: Is your action harmful or beneficial to others? Is your decision selfish or considerate of the greater good?
